Win of West Indies in WT20 and Lessons for Printing Companies

  • By Sarah
  •   Blog, Marketing

    The WT20 2016 of cricket has been ended, but the performance of the West Indian team was fascinating for the people around the globe. The win of West Indies is awesome and there are many lessons for a team to learn. If someone wants to learn from the players of the West Indies, he or she will see the dedication, team play, consistency and the fighting spirit.

    cricket and printing companies

    The online printing business opportunities are enormous, but there is a need of consistency and fighting spirit to generate creativity which have been experienced in the recent cricket world cup, where the West Indians proved that if you have courage and your every member is a team player, you can achieve any goal. There was no support to the Sammy’s boys from the West Indian Board and even it wasn’t confirmed that they are going to play the tournament, yet they performed exceptionally well and achieved the highest rank.

    The achievements of online printing portals like MyPrintCloud are excellent which is now renowned in the  international market through its excellent services for the printing management companies and designers majority from USA, UK and Australia. Such printing estores give you the platform where you can design, coordinate and finalize the marketing collateral like flyers, brochures, presentation folders, business cards, merchandising items and other marketing materials.

    Consistency is Key for Any Printing Companies

    Being a print company, if you are performing but there is no continuity in your processes and design due to which your short term business goals are fluctuating, you will never be able to achieve your ultimate business goals. The West Indians were not performing well, but before the world cup, they gelled together and decided not to leave any loophole in the performance. Chris Gayle, who is a key player of the team and West Indies largely depends on him, did not perform as well, but other players took the responsibility and finished the knockouts with success.

    The same scenario exists in the printing business where there is a slump due to digital marketing. Now there is a need to present yourself in a proper way. The online printing companies need to convince the users about the printed marketing material as these products have a long lasting impact on the minds of the business owners who are planning to advertise themselves in the market and their main attention is towards digital market. That’s why printing companies are opting web based print management solutions to directly coordinate with the customers on the go and lock the finalized design changes.

    WT20 Showed the Importance of Printed Materials

    The tournament was full of entertainment and enthusiasm as this format of cricket has become the event which can attract thousands of people in the ground. The people definitely support one of the competitors and they want to show it. The printing material like T-shirts, flags, banners, posters, stickers and other products give them the opportunity to do this while the digital market has nothing to do with it. It actually reveals the fact that the importance of printed material is still the same. It is the printing companies who do not flourish themselves according to the demand of the market.

    It is the responsibility of the printing companies and online printing portals to generate the need of printing material, showcase the benefit of designing through a web based ecommerce platform.

    Is Your Marketing Campaign Represent a Brand?

    It is very important that your marketing should be on the same page with the organizational goals as there is a need for recognizing that all the marketing campaign represents the same brand. It is just like that all the team members of the cricket should be on the same page and that sails the team to a win. The marketing campaign should be designed in such a way that there is a similarity and consistency in the designs and customer business needs, so that if someone is getting all your printed material in a folder, he or she should have the feelings that all the campaign is related to the brand.

    All this discussion is a demonstration for the the printing management companies as their actual position is just like the West Indies team. If they can perform exceptionally in the current circumstances, they will have very happy clients for a longer term.